THE BACKSTORY

Ken Arbogast-Wilson is founder and creative director of WTW Design Group, a southeast Michigan firm focused on design, marketing and advertising. Ken has a BBA from the University of Michigan and an MBA from Michigan State University. He has been creating singular designs for more than thirteen years. Ken has expertise in concepting, design, drawing, copywriting, editing, marketing planning, communication consulting, and anything involved with new technology.

In addition to running WTW Design Group, Ken manages media development and production for the University of Michigan College of Architecture + Urban Planning. Prior to that, Ken worked for a variety of companies including M-CARE (UM's managed care provider), Cellular One, and Marshall Field & Company, Chicago.

"I've always been a generalist, getting involved in every aspect of a project from concept through production. I'm not only interested in how a website or printed piece looks, but how it will be used, and its ultimate effectiveness."

In front of Maya Lin's "Wave Field" on UM's North Campus.

Photograph by Peter Smith,
Smith Photography.