WE'LL TAKE CARE OF EVERYTHING

We redesigned Pinnacle's logo, making it more prominent on the new materials.

Pinnacle Express, Inc. of Ann Arbor is a small company growing by leaps and bounds. Their specialization in aviation fuel transport, combined with extensive driver training and dedication to customer service has enabled them to attract customers such as Northwest Airlines, Air BP, and Phillips Petroleum.

Pinnacle turned to WTW Design Group to help develop materials to increase their business even further. Working from Pinnacle's existing prospecting materials such as letters, proposals, presentations, manuals, and more, we created an integrated presentation package including, pocket folder, insert sheets, letterhead and business cards.

WTW handled all aspects of the project, from custom copywriting and concept development to art selection, design and print coordination. Borrowing from one of Pinnacle's new sales sheets: "when it comes to making marketing simple and effective, no company is more dedicated to delivering the right message at the right time than WTW Design."

Pocket FolderSales SheetsIdentity Materials

Superior Copy Sells
"It's true. There are a lot of companies who can deliver your fuel. But there's only one who can ensure it will always be done right—that's Pinnacle Express. We combine a focus on aviation fuel with highly trained drivers and a proactive can-do attitude to deliver service that anticipates your needs every time."

9" x 12"pocket folder with 4" pocket and business card slit on 100# Gusto Enamel White Satin Finish Cover in four-color process with flood matte varnish.

4 8.5" x 11" sales sheets on 100# Gusto Enamel White Satin Finish Text in four-color process with flood matte varnish.

Printed by First Impression Printers, Ann Arbor, Michigan.